Rob Odums is not immune to failure. It was actually because of the failures he experienced that he was lead to start this book writing journey and to create a platform that would simply prove that "Temporary failure is NOT permanent defeat".

Rob studied and implemented the techniques that are featured in the book, and noticed breakthroughs that created a "Champion mindset" which attracted other champions. Rob discovered that core principles and actions created the desired results and knew a platform needed to be created that could showcase "people like us" that have defeated their biggest failures.

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